Lambeth, London SE1 7PB

The Coca-Cola London Eye is centrally located in the heart of the capital, gracefully rotating over the River Thames opposite the Houses of Parliament and Big Ben.

At 135 metres, the Coca-Cola London Eye is the world's tallest cantilevered observation wheel; a feat of design and engineering, it has become the modern symbol representing the capital and a global icon. The experience showcases breath-taking 360-degree views of the capital and its famous landmarks and has been the number one visitor experience in the city for the past decade.